Caitlin is a cosmetic tattooist and PMU removal expert who likes meat, cheese, and bread. After a decade of work and study within the fashion industry and another in the permanent makeup/tattoo industry, Caitlin has been shooting for the stars and working tirelessly to live her dreams - all made possible by the unwavering love and support from her husband Geno and their three children, right here in her hometown of Coeur d'Alene.

Every step of Caitlin's journey has been a testament to her boundless dedication and skill set. Her two degrees in Fashion Design and Marketing have provided a solid foundation for creative and strategic thinking. This education led her to realize a deep understanding of aesthetics within form and function and simultaneously grasp the nuances of effective marketing. In 2012, she first ventured into the tattoo industry by helping to tap screws and solder and wrap coils for a tattoo machine business, Redmond Irons, owned by her then-husband, who was an early influence and mentor to her as she began practicing the art of cosmetic tattoo. It was with Redmond Irons that she experienced the industry and its artists on a large scale - for a couple of years during which, she attended the Paris Tattoo Convention in awe, and sold machines from the artist booth to tattoo artists from all over the world.

In her past life, Caitlin was short-listed and chosen for a product marketing internship with Adidas Originals at their headquarters in Germany. She later worked for Nike as a photo stylist, and then for Nike Swim as their "Jane-of-all-trades" AKA product coordinator—which allowed her to assist in all departments, including but not limited to production, sourcing, materials testing, color approvals, print & technical design, sample sewing, merchandising, marketing, sales, and more. These roles have proved indispensable for her multifaceted career, equipping her with an eye for detail and a talent for captivating an audience—skills that have translated seamlessly into her work in the PMU industry and beyond.

Caitlin was the first full-time "manual" microblading artist in the Coeur d'Alene area, filling her schedule with frequent trips to Seattle and Portland to service her other growing client bases. Caitlin’s knack for teaching began in 2018 when she assisted a local colleague as one of the academy's hands-on trainers. Caitlin made it a point to introduce proper machine techniques, depth, and stretching to teach and empower each student. Then, in 2019, with a demand for her insight, Caitlin's Fundamentals of PMU course was made official.

These past and present roles have made her adept at managing complex projects and fostering teamwork, all while reinforcing the importance of trust and connection when working with people.

An intuitive sense of opportunity and a drive for excellence and innovation led her to become the sole US distributor for THink® Pigment Remover, a revolutionary PMU removal product from Australia. With this, she was able to carve out her niche locally through her work in PMU corrections and removals since 2020. Today, Caitlin is sought out by other cosmetic tattoo artists all over the U.S. for her expertise in PMU removal as her monthly average for removal services has reached double digits. Each turn in the road has sculpted Caitlin into the exceptional cosmetic tattooist, PMU educator, and low-key industry disruptor she is today, embodying a blend of innovation, expertise, and dedication to her craft.

Passionate about individuality, working 3 steps ahead, and going big or going home, people have described her as "possessing an iron resolve".

Available for beauty consulting, tough love and/or margaritas.